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Dana Stanley
Greenbook’s Chief Revenue Officer
Material vs End to End User Research
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Company details
Description
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
From End to End we are here to help! Common to complex participant recruiting, state-of-the-art lab and focus group facility rentals, and expert consulting!
Each testing room fully equipped with:
• Extra-large TV displays
• A/V recording
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Focus Group Facility
Qualitative Research
Top benefits
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Expert qual researchers
Dedicated recruiters
Usability/UX/HF Experts
Jury /Focus group rooms
Kitchens/CLT/Taste tests
Location
New York, New York, United States
Houston, Texas, United States
Market Research Specialties
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Focus Group Facilities
Product Usability Testing
Ethnography
Website Usability & UX
Taste Tests & Sensory Tests
Features and attributes
Images
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Atlantis Observation Room
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