At McLaren Group Marketing, we excel in Marketing & Research with over 15 years of experience in the Japanese market.
Our bilingual team provides full-service quantitative and qualitative research, combining traditional and cutting-edge methods using AI. We understand local t
At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you
Qualitative Research
Quantitative Research
Full Service
Consulting
Qualitative Research
Quantitative Research
Full-Service (Quant/Qual)
Bi-lingual/Bi-cultural
Cutting-Edge AI Solutions
Competitive Pricing
Collaborative Approach
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Tokyo, Japan
Eagle River, Wisconsin, United States
International Market Research with Consumers
Full Service Market Research
Qualitative Market Research Services
Business-to-Business Research
Secondary & Desk Market Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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Why work with decision point
The decision point difference
decision point | extending the value of research with AI