Meaningful vs Aha Insights Technology

Meaningful

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Aha Insights Technology

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Company details

Description

Meaningful is the only market solution tailored to market researchers that effortlessly blends primary research with online secondary sources, social media, and AI perception to provide full consumer and market context analysis in just minutes. Our easy to use platform requires no setup and enabl

Aha Insights Technology is a global strategic activity-based qualitative research platform designed to give insight teams and consultants the tools to easily create, deploy, and analyze live digital and asynchronous consumer and B

Type of company

Data & Analytics
Data Collection
Qualitative Research

Qualitative Research
Software & Technology
Data & Analytics

Top benefits

Panelist screening software
Secondary Market research
AI moderated interviews
Advanced analytics
Unified qualitative hub

Activity-based Research
Asynchronous and Live
Online Focus Groups/IDIs
AI Analytics & Reporting
Full Service Recruiting

Location

Munich, Germany

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Market Research Specialties

Consumer Market Research
Strategic Market Research
Market Segmentation
Advanced Analytics
Secondary & Desk Market Research

Hybrid & Mixed Methodology Market Research
Online Focus Group Platforms & Software
Online Qualitative Data Collection Methods
Multi-Country Studies
Mobile Qualitative Research

Features and attributes

AI-Assisted Data Cleaning

AI-Enhanced Moderation

AI-Powered Trend Detection

Advanced Analytics

Advanced Video Analytics

Asynchronous platform

BI & Data Visualization

Brand Advocacy Communities

Brand management

Chatbots for recruitment

Competitive Insights

Conversational Surveys

Custom tracking surveys

Data Warehousing & Integration

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Live Forums and Chats

Mobile platform

Mobile-First

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Social Media Monitoring

Synthetic Data & Participants

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Visual analysis tools

Workflow Automation