Optima Research Group vs Touchstone Research, Inc.

Optima Research Group
Optima Research Group

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Touchstone Research, Inc.
Touchstone Research, Inc.

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Company details

Description

Optima Research Group is an independent marketing research firm that offers a comprehensive range of qualitative and quantitative data collection services. Our National or Local services for Qualitative Research include traditional or online focus groups, bulletin boards, IDI’s, TDI's, ethnographies

At Touchstone Research, we’re passionate about helping brands understand their audiences on a deeper level. With 35+ years of experience, we blend innovation, creativity, and research expertise to uncover the insights that matter most. As an extension of your team, we offer flexible, collaborativ

Type of company

  • Data Collection

  • Quantitative Research

  • Recruiting

  • Qualitative Research

  • Quantitative Research

  • Recruiting

Top benefits

  • Extensive Experience

  • Great Client Services

  • Consultative Approach

  • Committed to Quality

  • Quality Respondents

  • Innovative Methods

  • Expertise Across Industries

  • Security & Data Quality

  • Global Coverage

  • Youth & Family Experts

Location

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New Haven, Connecticut, United States

Market Research Specialties

  • Online Quantitative Data Collection Methods

  • Pre-Recruiting for Data Collection

  • CATI Interviewing

  • Telephone Interviewing

  • Recruiting for Online Focus Groups & Interviews

  • Full Service Market Research

  • Insight Communities (MROC)

  • Online Surveys

  • Recruiting for Focus Groups

  • Market Research with Children

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • Images

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    Touchstone Research, Inc.

    Touchstone Research, Inc.

    Touchstone Research, Inc.