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Dana Stanley
Greenbook’s Chief Revenue Officer
Periscope By McKinsey vs Forethought
Company details
Description
Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud-based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region from
Type of company
Data & Analytics
Consulting
Software & Technology
Data & Analytics
Consulting
Full Service
Location
New Jersey, Austria
VIC, Australia
Market Research Specialties
Market Research Consultants
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research