Product Hub by MMR vs Fathom

Product Hub by MMR
Product Hub by MMR

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Company details

Description

Developed by MMR Research, a global leader in product research and sensory science, Product Hub combines 35+ years of expertise with AI-powered automation to transform how products are tested, optimized and brought to market. Traditional product testing approaches are often slow, fragmented and dif

Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data.

Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses

Type of company

  • Quantitative Research

  • Data & Analytics

  • International

  • Data & Analytics

  • Software & Technology

  • Quantitative Research

Top benefits

    • Highest quality coding

    • Nuance, detail & accuracy

    • Save time & money

    • Always human-in-the-loop

    • Intuitive & powerful analytics

    Location

    Oxford, United Kingdom

    Bainbridge Island, Washington, United States

    Market Research Specialties

    • Business Issue: Brand / product / service launch

    • Business Issue: Defend sales, volume

    • Business Issue: Defend price premium

    • Business Issue: Defend market share

    • Business Issue: Gain trial

    • Customer Experience Research

    • Survey Reporting and Analysis

    • Text Analytics

    • Open-End & Verbatim Response Coding

    • Customer Experience Benchmark Studies

    Features and attributes

  • Text & sentiment analytics
  • Text & sentiment analytics
  • Demo recording

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    Fathom: Save Time, Capture Nuance – Text Analytics with a Human Touch

    demo
    20 min

    Watch Recording

    Images

    Product Hub by MMR

    Product Hub by MMR

    Product Hub by MMR

    Fathom

    Fathom

    Fathom