Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
At RESEARCH STRATEGY GROUP our philosophy of "whatever it takes" is ingrained in our team. Our researchers and strategists bring together advanced quantitative, qualitative, and creative thinking methods to research. We put our client's needs first, which means our solutions are always bespoke -
Consulting
Qualitative Research
Qualitative Consultant
Consulting
Full Service
Qualitative Consultant
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
Discrete Choice Modeling
Choice-based Segmentation
Applied Ethnography
Behavioral Science
Psychoanalytics
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TORONTO, Ontario, Canada
Mobile Ethnography
Online Diaries & Journaling
Qualitative Services - Moderators
Insight Communities (MROC)
Moderating of Online Focus Groups & Interviews
Alcoholic Beverages [market sector expertise]
Casinos & Gambling [market sector expertise]
Healthcare & Medical [market sector expertise]
Packaged Goods [market sector expertise]
Market Simulation & Modeling
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