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Dana Stanley
Greenbook’s Chief Revenue Officer
Qic Research, LLC vs RESEARCH STRATEGY GROUP INC.
Company details
Description
Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.
EMOTIONAL AND RATIONAL MEASUREMENT: We approach research
Type of company
Consulting
Qualitative Research
Qualitative Consultant
Consulting
Full Service
Qualitative Consultant
Top benefits
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
Discrete Choice Modeling
Choice-based Segmentation
Applied Ethnography
Behavioral Science
Psychoanalytics
Location
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TORONTO, Ontario, Canada
Market Research Specialties
Ethnography
Consumer Market Research
Online Focus Groups
Advertising Concept Testing
Hybrid & Mixed Methodology Market Research
Alcoholic Beverages [market sector expertise]
Casinos & Gambling [market sector expertise]
Healthcare & Medical [market sector expertise]
Packaged Goods [market sector expertise]
Market Simulation & Modeling
Features and attributes
Images
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