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Dana Stanley
Greenbook’s Chief Revenue Officer
Qic Research, LLC vs SperlingQual, Inc.
Company details
Description
Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
Type of company
Consulting
Qualitative Research
Qualitative Consultant
Full Service
Qualitative Consultant
Qualitative Research
Top benefits
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
Deep strategic experience
Empathy-driven moderating
Creative storytelling
Insights -> brand action
Really nice, smart pple!
Location
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New York, New York, United States
Market Research Specialties
Ethnography
Consumer Market Research
Online Focus Groups
Advertising Concept Testing
Hybrid & Mixed Methodology Market Research
Full Service Qualitative Market Research
Qualitative Services - Moderators
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
Features and attributes
Images
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