SperlingQual, Inc. vs Touchstone Research, Inc.

SperlingQual, Inc.

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Touchstone Research, Inc.

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Company details

Description

Our passion and curiosity for people and how they connect with brands makes for a highly driven and dedicated experience when you partner with us. We design and manage your projects from start to finish. We find the right people to talk to, and develop a customized approach to ensure we have great c

Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie

Type of company

Full Service
Qualitative Consultant
Qualitative Research

Qualitative Research
Quantitative Research
Full Service

Top benefits

Deep strategic experience
Empathy-driven moderating
Creative storytelling
Insights -> brand action
Really nice, smart pple!

Youth, Gen Z & Family Experts
In-House Recruitment & Vetting
Proprietary Research Tech
SOC 2 cert & COPPA compliant
Global Research, 60+ Markets

Location

New York, New York, United States

New Haven, Connecticut, United States

Market Research Specialties

Full Service Qualitative Market Research
Qualitative Services - Moderators
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research

Full Service Market Research
Insight Communities (MROC)
Online Surveys
Recruiting for Focus Groups
Market Research with Children

Features and attributes

AI-Enhanced Moderation

Advanced Analytics

Advanced Video Analytics

Asynchronous platform

Brand Advocacy Communities

Brand management

Brand monitoring

Collaboration & Storytelling

Competitive Insights

Conversational Surveys

Custom tracking surveys

Customer Support Communities

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Insight Communities

Live Forums and Chats

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Mobile-First

Normative database

Panel / Panel management

Physical product testing

Physical store

Product analytics

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Social Media & Web Analytics

Survey Analysis

Synchronous platform

Synthetic Data & Participants

Transcription quality

Unmoderated testing tools

VR / AR

Visual analysis tools

Web usability testing