SperlingQual, Inc. vs Material

SperlingQual, Inc.

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Material

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Company details

Description

Our passion and curiosity for people and how they connect with brands makes for a highly driven and dedicated experience when you partner with us. We design and manage your projects from start to finish. We find the right people to talk to, and develop a customized approach to ensure we have great c

Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce

Type of company

Full Service
Qualitative Consultant
Qualitative Research

Full Service
Qualitative Research
Quantitative Research

Top benefits

Deep strategic experience
Empathy-driven moderating
Creative storytelling
Insights -> brand action
Really nice, smart pple!

Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design

Location

New York, New York, United States

Market Research Specialties

Full Service Qualitative Market Research
Qualitative Services - Moderators
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research

Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers

Features and attributes

Advanced Analytics

Asset management

Asynchronous platform

Audience/Influencer Analytics

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & Storytelling

Collaboration & workflow

Competitive Insights

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Insight Communities

Mobile UX and accessibility

Mobile platform

Natural language queries

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Real-time tracking & alerts

Research communities

Social Media & Web Analytics

Social Media Monitoring

Survey Analysis

Synchronous platform

Templated & automated testing

Transcription quality

Visual analysis tools