Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
DRIVING BETTER MARKETING DECISION-MAKING
Wyckoff Partners is a global marketing research agency that elevates the qualitative research experience through a relentless focus on decoding the underlying meaning of human interactions in research settings and transforming t
Consulting
Qualitative Research
Qualitative Consultant
Consulting
Qualitative Consultant
Qualitative Research
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
Focus on actionability
World class design
Seamless project mgmt
Expert moderating
Visually-engaging reports
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Los Angeles, California, United States
Ethnography
Consumer Market Research
Online Focus Groups
Advertising Concept Testing
Hybrid & Mixed Methodology Market Research
Full Service Qualitative Market Research
Qualitative Services - Moderators
Package Development Research
Strategic Market Research
Semiotics Research and Analysis