Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Consulting
Qualitative Research
Qualitative Consultant
Consulting
Qualitative Research
Quantitative Research
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
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Madison, Wisconsin, United States
Ethnography
Consumer Market Research
Online Focus Groups
Advertising Concept Testing
Hybrid & Mixed Methodology Market Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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