Qic Research, LLC vs decision point

Qic Research, LLC
Qic Research, LLC

Visit website

decision point
decision point

Visit website

Company details

Description

Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:


IN-PERSON: in-homes, shop-alongs, store intercepts,

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Consulting

  • Qualitative Research

  • Qualitative Consultant

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Contextual Insights

  • Consultative Approach

  • Broad Category Experience

  • Suite of Qual Solutions

  • Youth Expertise

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

Location

---

Madison, Wisconsin, United States

Market Research Specialties

  • Ethnography

  • Consumer Market Research

  • Online Focus Groups

  • Advertising Concept Testing

  • Hybrid & Mixed Methodology Market Research

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    ---

    5

    Based on 3 ratings

    See details

    Images

    Qic Research, LLC

    Qic Research, LLC

    Qic Research, LLC

    decision point

    decision point

    decision point