Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
Fletcher Knight is a global brand strategy and innovation consulting firm that partners with the world's leading companies to build bigger, better brands.
Our key capabilities include brand strategy, innovation strategy, qualitative and quantitative agile research, brand design, a
Consulting
Qualitative Research
Qualitative Consultant
Consulting
Qualitative Consultant
Quantitative Research
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
Creative Led Research
Agile Research
Breakthrough Insights
Inspirational Ideas
Rigourous Strategy
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Stamford, Connecticut, United States
Ethnography
Consumer Market Research
Online Focus Groups
Advertising Concept Testing
Hybrid & Mixed Methodology Market Research
Ethnography
Brand Positioning Research
Concept Development Research
Idea Generation
Strategic Market Research
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