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Dana Stanley
Greenbook’s Chief Revenue Officer
Red Analytics vs ReDem
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Company details
Description
What Makes Red Analytics Different?
We help clients develop customer strategies built on profit-focused consumer choice experiments. Profit-focused means forgoing watered-down insights that don't connect to profitability of the brand. We are laser focused on profits because the mReDem is an independent, AI-powered quality assurance tool that helps market researchers automatically detect and remove low-quality survey responses. It systematically checks each interview in real time for signs of inattentiveness or fraud, such as AI-g
Type of company
Data & Analytics
Consulting
Quantitative Research
Software & Technology
Data & Analytics
Quantitative Research
Top benefits
Profit-focused
Decision-maker Relevance
Unique Perspective
Unique IP
Niche Expertise
Data Quality & Reliability
Location
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Market Research Specialties
Conjoint Analysis / Trade-off/Choice Modeling
Full Service Market Research
Business Issue: Defend price premium
Product Optimization Research
Price & Pricing Research
Sample Fraud Detection & Remediation
Data Processing Services
Artificial Intelligence / AI-Powered Insight Platforms
Business Issue: Defend price premium
Business Issue: Gain new customers
Images
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