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Dana Stanley
Greenbook’s Chief Revenue Officer
Red Analytics vs TRC Insights
Company details
Description
What Makes Red Analytics Different?
We help clients develop customer strategies built on profit-focused consumer choice experiments. Profit-focused means forgoing watered-down insights that don't connect to profitability of the brand. We are laser focused on profits because the mTRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Data & Analytics
Consulting
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Profit-focused
Decision-maker Relevance
Unique Perspective
Unique IP
Niche Expertise
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
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Fort Washington, Pennsylvania, United States
Market Research Specialties
Conjoint Analysis / Trade-off/Choice Modeling
Full Service Market Research
Business Issue: Defend price premium
Product Optimization Research
Price & Pricing Research
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]