SKIM vs InsightsNow

Company details

Description

While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty. 

SKIM’s success stems from

It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.

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Type of company

  • Full Service

  • International

  • Consulting

  • Full Service

  • International

  • Consulting

Top benefits

  • Price&Portfolio Strategy

  • Decision Journey Mapping

  • Decades of Comm Research

  • Conjoint Analysis

  • In-context Evaluations

  • Implicit Techniques

  • Behavioral Frameworks

  • ISO Certified, Secure

  • Sensory Brand Fingerprint

Location

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Market Research Specialties

  • Price & Pricing Research

  • Product Development Research

  • Market Simulation & Modeling

  • Shopper Journey Mapping

  • Forecasting & Predictive Analytics

  • Business Issue: Gain trial

  • Concept Optimization Research

  • Product Development Research

  • Product Optimization Research

  • Taste Tests & Sensory Tests

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing