VideoMining vs Highlight

VideoMining

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Highlight

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Company details

Description

VideoMining is a market research firm that specializes in shopper behavior insights, leveraging cutting-edge AI technology and behavioral science expertise to unlock unprecedented insights across the entire in-store experience and revolutionize the way marketers understand shopper behavior. Combini

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

Type of company

Data & Analytics
Quantitative Research
Software & Technology

Data & Analytics
Qualitative Research
Software & Technology

Top benefits

AI-Powered Technology
Observational Research
In-Store Behavior Experts
Path to Purchase Insights
Shopper Insight Expertise

>90% Completion Rates
Expert Research Blueprints
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards

Location

State College, Pennsylvania, United States

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Market Research Specialties

Shopper Insights
Ethnography
Retail Research - Store Layout/Design/Flow/Signage
Shopper Journey Mapping
Packaged Goods [market sector expertise]

Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Market Research with Children
Beverages [market sector expertise]

Features and attributes

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Demo recording

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Highlight: Product Intelligence Platform Demo

demo

30 min

Watch Recording

Images

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Popular comparisons

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Highlight vs Starlight Analytics

Highlight vs Blix

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