itracks vs IVP Research Labs

IVP Research Labs
IVP Research Labs

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Company details

Description

itracks is a qualitative data collection software platform offering a comprehensive technology solution for qualitative researchers. Our main offerings include itracks Realtime for focus groups and interviews, and itracks Board for discussion boards and communities. We're trusted by market resear

Innovative technology, simply packaged to add value to your marketing research investment. IVP Research Labs offers a choice of unique and innovative marketing research testing labs including UX, eye tracking, neuromarketing and facial coding technologies. All of which help qualitative researcher

Type of company

  • Qualitative Research

  • Support Services

  • Software & Technology

  • Data Collection

  • Support Services

  • Software & Technology

Top benefits

  • Stakeholder Engagement

  • End-to-end Solution

  • Private & Secure

  • Built for Researchers

  • AI-enabled Qualitative Analysis

  • Neuro made simple

  • In-person technician

  • Consultative approach

  • Customized solutions

  • Range of UX solutions

Location

Saskatoon, Saskatchewan, Canada

Morganville, New Jersey, United States

Market Research Specialties

  • Mobile Ethnography

  • Mobile Qualitative Research

  • Online Bulletin Boards

  • Online Focus Groups

  • Online In-Depth & One-on-One Interviews

  • Eye Tracking

  • Usability Labs

  • Neuromarketing

  • Website Usability & UX

  • Video Recording Services

Features and attributes

  • Asynchronous platform
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Participant CRM
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Asynchronous platform
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Participant CRM
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Demo recording

    Get Dialed-In with itracks: Ad-testing Video Tech for Focused, Nuanced, Actionable Insights

    demo
    20 min

    Watch Recording

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    Сredentials

    Ratings & Testimonials

    5

    Based on 2 ratings

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    Images

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    IVP Research Labs

    IVP Research Labs