RESEARCH STRATEGY GROUP INC. vs Marketade

RESEARCH STRATEGY GROUP INC.
RESEARCH STRATEGY GROUP INC.

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Marketade
Marketade

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Company details

Description

RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.

EMOTIONAL AND RATIONAL MEASUREMENT: We approach research

User research agency specializing in strategic and discovery research for teams in product, innovation, and design/UX. Qualitative focus. Collaborative approach. Core methods are in-depth interviews, personas and journey maps, usability testing, information architecture research, concept/MVP testing

Type of company

  • Consulting

  • Full Service

  • Qualitative Consultant

  • Full Service

  • Qualitative Consultant

  • Qualitative Research

Top benefits

  • Discrete Choice Modeling

  • Choice-based Segmentation

  • Applied Ethnography

  • Behavioral Science

  • Psychoanalytics

  • Team Sport Research

  • Discovery User Research

  • Strategic User Research

  • Digital Product Focus

  • Small Nimble Team

Location

TORONTO, Ontario, Canada

Bethesda, Maryland, United States

Market Research Specialties

  • Alcoholic Beverages [market sector expertise]

  • Casinos & Gambling [market sector expertise]

  • Healthcare & Medical [market sector expertise]

  • Packaged Goods [market sector expertise]

  • Market Simulation & Modeling

  • Website Usability & UX

  • Remote Website User Testing

  • User Testing

  • Market Measurement & Evaluation Studies

  • One-on-One & In-Depth Interviews (IDI)

Features and attributes

  • Advanced Analytics
  • Competitive Insights
  • Qualitative Data Analysis
  • Survey Analysis
  • Advanced Analytics
  • Competitive Insights
  • Qualitative Data Analysis
  • Survey Analysis