Marketade vs P&K Research

Marketade
Marketade

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P&K Research
P&K Research

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Company details

Description

User research agency specializing in strategic and discovery research for teams in product, innovation, and design/UX. Qualitative focus. Collaborative approach. Core methods are in-depth interviews, personas and journey maps, usability testing, information architecture research, concept/MVP testing

For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve

Type of company

  • Full Service

  • Qualitative Consultant

  • Qualitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Team Sport Research

  • Discovery User Research

  • Strategic User Research

  • Digital Product Focus

  • Small Nimble Team

  • Proven Expertise

  • Customized Solutions

  • Diverse Facilities

  • Commitment to Quality

  • Innovative Approach

Location

Bethesda, Maryland, United States

Chicago, Illinois, United States

Market Research Specialties

  • Website Usability & UX

  • Remote Website User Testing

  • User Testing

  • Market Measurement & Evaluation Studies

  • One-on-One & In-Depth Interviews (IDI)

  • Consumer Market Research

  • Sensory Research

  • Legal Claims Substantiation Research

  • Product Optimization Research

  • Home Use Tests

Images

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P&K Research

Santa Ana Testing Room

P&K Research

Chicago Qual Kitchen

P&K Research