Andrew Therkelsen

Managing Director

The Lab Strategy

Andrew Therkelsen is Managing Director of The Lab Insight & Strategy, an insights and strategy consultancy known for helping organisations see people, culture and markets differently. With over 25 years’ experience, Andrew works at the intersection of qualitative research, behavioural science, cultural analysis and emerging technologies, helping major brands across APAC turn complexity into clarity and action. He is also the lead facilitator of the Fundamentals of Qualitative Research program for The Research Society in Australia, where he recently led a major curriculum refresh focused on preparing researchers for the next decade of practice. Andrew is passionate about evolving qualitative research beyond methods toward sharper sensemaking, stronger judgment and greater commercial impact.