April Amornborirak

Insight Manager

Human8

A qualitative research specialist with over nine years of experience across Thailand and the APAC region. April works across insight communities, in-depth interviews, and UX/UI testing., partnering with clients in beauty, FMCG, telco, finance, insurance, and digital sectors. Her expertise spans lifestyle exploration, customer journeys, innovation, and product and concept development, with a strong focus on translating real consumer behaviour into clear, actionable insights.