Arvind Chandrashekar

Director Foresights & Behavioural Insights

Glance InMobi Pte Ltd

Arvind Chandrashekar leads Foresights & Behavioral Insights and Consumer Product Marketing at Glance, where he works at the intersection of consumer behaviour, product strategy, AI and organisational transformation. He has spearheaded the evolution of a traditional research function into an AI-augmented insights practice, bringing together seven human researchers and 46 specialised AI agents to accelerate research, challenge conventional methodologies and bring consumer intelligence closer to business decisions. His work spans the US, Japan and India, with a particular focus on understanding emerging consumer behaviours and shaping AI-powered product experiences for global markets. A strong advocate for questioning established industry practices, Arvind is interested in how organisations can move beyond methodological complexity to make research more relevant, accessible and influential in shaping the products and experiences of tomorrow.

Sessions

Death by Framework: Have We Made Research Unnecessarily Comp

Has research become so obsessed with demonstrating methodological rigour that we've forgotten how to make insights useful? Drawing on his experience at Glance, Arvind Chandrashekar challenges our reliance on elaborate frameworks and explores how to preserve analytical depth while making insights easier to understand, remember, share and act upon.

Key Takeaways:

1. Recognise when frameworks add rigour and when they merely add complexity.

2. Make insights easier to understand, remember, share and act upon.

3. Measure research success by the decisions it influences, not the frameworks it produces.

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