Associate Strategy Director

Huxly by MMR

Coco has expertise in semiotics and cultural insights, built over 7+ years across APAC. Her work spans China, South Korea, Japan, and Southeast Asia, where she decodes cultural nuance and evolution to unlock strategic opportunities for brands. Coco blends commercial semiotic thinking with multidisciplinary approaches—translating complex cultural signals into actionable strategies for innovation, brand growth, and creative development