Colin Wong

Principal Consultant

insights heroes

Colin Wong is the Principal Consultant at Insights Heroes, where he partners with organisations to drive scalable and sustainable growth by translating customer insights into clear, actionable business strategies. With over 18 years of cross-industry experience, Colin brings deep expertise in market expansion, go-to-market strategy, and commercial transformation. He has a proven track record of helping businesses successfully enter new markets and build growth strategies that deliver measurable commercial outcomes. Colin’s work is grounded in a strong understanding of customer behaviour, strategic execution, and organisational alignment. Currently, Colin focuses on collaborating with AI research and development firms to shape insight-led products that address real-world client challenges and accelerate decision-making. In parallel, as GreenBook’s APAC Partner, he curates bi-weekly thought leadership articles for Focus on APAC, one of the region’s leading market research blogs, contributing to the education and advancement of the insights and research community across Asia-Pacific.