
Dave McCaughan
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Storyteller
Bibliosexual
35+years leading research and brand planning for brands across Asia Pacific. Dave led the foundation of the McCann PULSE ( Now McCann Truth ) region wide research program for 17 years while acting as AP head of Strategy Planning. Since 2015 his consultancy Bibliosexual has been helping rethink "what matters to people". He was the founder of the Thailand Marketing Research Society, previously on the editorial Board of Research World for a decade and has spoken at over 25 ESOMAR events lobally