Dave McCaughan

Founder STORYTELLER

BIBLIOSEXUAL LTD

Dave has been helping brands find and build ther story for over 40 years across the asia pacific region. originall for 27 years as head of research adn strategy planning for McCann asia pacific and since 2015 for BIBLIOSEXUAL, where he helps companies find the intersection of what matters to people, brand and media. He founded the Thailand Market Research Society in 1998 and after living in Hong Kong and Tokyo returned to Bangkok in 2015

Sessions

NEW LIFE BUILDERS AND WELLNESS : THE BIG TWO TOGETHER

Based on a number of research projects undertaken for the Global Wellness Institutes Ageing Well Initiative, we look at what experts on aging populations worldwide think wellness is all about, what advertising creative directors think is good and bad about messaging wellness to over 60s, and what new life builders ( those over 60 ) really thinking wellness means and is.

Key Takeaways:

1. Over 60s every where are focused on "what is next in life and how to enjoy it".

2. Businesses usually have a poor and limited view of what the over 60 New Life Builder wants

3. Research and advertising about and for over 60s needs to rethink wellness as getting more from life

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