MD

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Drago left post-Communist Bulgaria to go to university in post-bubble Japan, make a stop in post-reunification HK, and then start an insights agency in post-LKY Singapore. Now, his research and strategy help London-based MNCs, Chinese startups, Japanese corporate behemoths or New York ad agencies understand and relate to audiences across Asia. Drago is best known for his work with leisure, travel and hospitality brands, and brings 20+ years of broad-ranging experience.