When AI can make everything look perfect, what makes a brand feel real? Through examples of anti-AI aesthetics, from grainy photography to visible craft and cultural specificity, this session explores how brands communicate human authorship, authenticity, and trust. It examines what these changing signals mean for consumer understanding, brand differentiation, and innovation.
Key Takeaways:
1. Recognise the visual signals that make brands feel human.
2. Understand why imperfection, craft, and provenance can influence perceptions of trust and value.
3. Apply these insights to brand and innovation decisions, using AI while preserving a distinctive human
