Fiona Blades

Founder & Co-CEO

MESH Experience

After a career in petfood marketing and agencies including Leo Burnett, Fiona launched MESH Experience to close a gap in marketing effectiveness measurement, creating Share of Experience (SOE), proven in award-winning work for Fidelity International, Boots and Diageo. As marketing shifts from Share of Voice to Share of Experience, ads to influencers, and search to LLMs, Fiona is leading the next evolution: CLEO (Closed Loop Experience Outcomes), which harnesses SOE data and AI to build brand platforms, guide creative decisions, pre-test every experience and predict and track outcomes in a continuously learning loop. Fiona is Fellow of the Market Research Society, Past President of the Market Research Council in NY, Marketing Academy Mentor and Marketing Society member.