Monde Nissin Thailand needed to understand which regions and traditional trade wholesale customers were driving declining sales. By creating a consistent analytical foundation, combining sales data with in-field observation, and making insights accessible through a BI platform, the team identified underperforming accounts and prioritised action. Attendees will learn how reliable data, category knowledge and human judgement can drive better business decisions, where AI can accelerate analysis, and why strong research fundamentals remain essential in an increasingly automated world.
Key Takeaways:
1. How consistent data helps identify and prioritise underperforming accounts and regions.
2. What to address in data foundations before layering AI or automation on top.
3. Where AI can accelerate analysis, and where category knowledge and commercial judgement remain essential.
4. How to turn insights into action through targeted execution, ongoing monitoring and measurable business results.
