Jackie Cuyvers

CEO

Convosphere

Jackie Cuyvers is Co-Founder and CEO of Convosphere, a global social intelligence and insights consultancy helping organisations turn online conversations into culturally relevant, actionable intelligence. With more than 20 years of experience in digital strategy, research and social intelligence across Europe, North America and APAC, Jackie specialises in understanding how language, culture and context shape consumer behaviour and how global organisations can translate those differences into better decisions. She has been recognised among the Social Intelligence Insider 50 for three consecutive years and inducted into its Hall of Fame as a pioneer in the field. Jackie holds an MSc in Social Science of the Internet from the University of Oxford and an MBA in International Marketing, and is a regular international speaker on social intelligence, digital research and culturally nuanced insights.

Sessions

Going Beyond One-Size-Fits-All: Building Region-Tuned Insight Engines for APAC

Global brands often try to apply a single “insight model” across Europe, North America, and APAC — and then wonder why strategies fall flat in culturally diverse markets. This session introduces a practical framework for building cultural intelligence at scale using social data. It shows how to keep a global core while shaping regional overlays that reflect local attitudes toward health, beauty, risk, identity, and authority.

Drawing from work across highly regulated sectors and culturally complex markets, the session demonstrates how to detect subtle cultural signals, integrate them into decision-ready insights, and avoid the three most common pitfalls global teams make when localising their approach. Attendees will leave with a ready-to-use structure for designing insight engines that work across borders and adapt to the nuances of APAC audiences.

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