Justin Cohen

Senior Marketing Scientist

Ehrenberg-Bass Institute of Marketing Science

Associate Professor Justin Cohen is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science at Adelaide University. The Institute’s fundamental research is used and financially supported by many of the world’s leading corporations including Nestlé, Mondeléz International, PepsiCo, Mars Inc. and many others. Justin’s expertise is in route-to-market decision making, emerging markets (in particular China), retailing, online advertising, and wine & food marketing. He has international experience both as a practitioner and researcher which helps him to provide transformational, evidence-based strategies for his clients. Justin’s main research focus at the Institute is on the management and execution of numerous China-based projects. He is experienced in helping clients find ways to solve problems in emerging markets where data acquisition is a major challenge.