Founder & Head of Human Insights Via Biology

BRAND AVIATORS

Constantinos is on a mission to transform brands from functional to emotional. As the founder of BRAND AVIATORS, he helps brands align every decision with the emotional architecture of the human brain. Using tools like the Wheel of Motives™ and The Science of Craving™ system, Constantinos turns brand truths into craveable sensory experiences—where flavor, texture, design, and storytelling align with deep emotional drivers. In collaboration with Ingredion, he is pioneering how human biology can elevate ingredient strategy—turning functional textures into emotionally intelligent experiences that connect with how people truly feel. Constantinos has guided iconic brands such as Coca-Cola, Unilever, and Mondelez to express their true essence through flavor, texture, design, and storytelling. The result: brands that connect deeper, crave harder, and live longer in the hearts of consumers.