Founder

Lore Consulting

Scott is the founder of Lore, a consultancy that focuses on telling the human stories that brands need to hear most. From Scotland to Singapore, Scott has been a dedicated qualitative researcher for over 20 years, with extensive experience leading international studies for blue chip brands, creative agencies and government bodies. In collaboration with specialised partners across Asia, Scott brings expertise in communications, brand strategy and UX research—with a focus on challenging brands to look beyond conventional segments and generic personas.