Sophie Mahé

Managing Director

PRS IN VIVO

Sophie Mahé, MD APAC, based in Singapore since 2021 (after 3 years in China) is leading PRS INVIVO across key geographies (SEA, China, AU, India). Sophie has 24 years of experience in market research across Europe and APAC and she is specialist of shopper & behavioural insights. From NPD & pack performance to shopper research, Sophie has developed a unique breadth of expertise to approach brand behavioural performance at moments of truth.