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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
September 9, 2021
5 Ways to Effectively Discover Unmet Needs of Your Target Market
Learn to optimize your research and gain deeper insights from your market data.
With so many online channels available for consumers to share opinions, traditional research methods are no longer sufficient to keep pace with changes in your market’s narrative. It might be just the time to introduce emerging channels like TikTok or Reddit to enhance your insights. For example, users spent an average of 21.5 hours on TikTok per month, 325% more than last year. 41% of TikTok users are between ages 16 and 24.
Optimizing your research and gaining deeper insights from your market data has never been more critical today. Your strategy needs to utilize both emerging and established consumer channels.
- Learn how channels like TikTok and Reddit can enhance your insights
- Discover the key metrics that allow you to predict market changes
- Enhance the efficiency of your research by developing an operational cadence
Speaker: Harvey Rañola, Global Head of Media Intelligence, NetBase Quid
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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