Categories
October 19, 2021
How to Succeed With Insights in 2022
Expand your access to insights and bring consumers to the heart of your organization.
The pandemic has accelerated the need to generate real-time consumer insights — quickly and efficiently. Thus, expanding your company’s insights capabilities is more important than ever to keep up with your consumers, support business growth, and stay ahead of your competitors.
How can your company expand its access to insights?
View the recording, you will learn:
- How leading brands in industries such as CPG and Pharma have grown their insights capabilities
- The benefits of using an insights platform
- How an insights platform can serve as a long-term solution to generating insights
- How to access insights efficiently and quickly
- How to become more consumer-centric
Speakers:
Federico Danielsen, Account Executive Europe, Zinklar
Ignasi Fernández, Chief Marketing Officer, Zinklar
Cindy Salas, Head of Sales Americas, Zinklar
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Greenbook
Benchmarking Essentials: Using Online Reviews to Drive Business Growth
Explore the insights from online reviews.
‘Tis the Season to Donate: Consumer and Corporate Sentiments Around Giving Season
Learn corporate and consumer sentiment about this giving season.
Consumer Centricity: A Fireside Chat with Pepsi Lipton
Learn how to turn consumer-centric vision into action.
Future Trends of Market Research and Technology
Hear from industry leaders on a variety of topics relevant to all things research: New Technologies, Sample quality, the continuing impact of Covid-19...
ARTICLES
The Real-World Role of Focus Groups in Modern Marketing
Why human dynamics still matter and how practitioners are evolving the method for an AI-accelerated era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Finding the Needle: How Social Media Insights Are Evolving
Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Starbucks, Hoping for Growth
Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?
Ken Roberts
Chief Innovation Officer at Forethought
How Social Media Communities and Influencers Are Reshaping Market Research
Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.
Kate Finley
Founder at Belle Communication
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
