How to Succeed With Insights in 2022

Expand your access to insights and bring consumers to the heart of your organization.

How to Succeed With Insights in 2022

The pandemic has accelerated the need to generate real-time consumer insights — quickly and efficiently. Thus, expanding your company’s insights capabilities is more important than ever to keep up with your consumers, support business growth, and stay ahead of your competitors. 

How can your company expand its access to insights? 

View the recording, you will learn: 

  1. How leading brands in industries such as CPG and Pharma have grown their insights capabilities
  2. The benefits of using an insights platform 
  3. How an insights platform can serve as a long-term solution to generating insights
  4. How to access insights efficiently and quickly 
  5. How to become more consumer-centric

Speakers:    

Federico Danielsen, Account Executive Europe, Zinklar

Ignasi Fernández, Chief Marketing Officer, Zinklar

Cindy Salas, Head of Sales Americas, Zinklar

 

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

Greenbook

Greenbook

Editorial Team at Greenbook

22 articles

author bio

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

More from Greenbook

Consumer Centricity: A Fireside Chat with Pepsi Lipton
Advertising and Marketing Research

Consumer Centricity: A Fireside Chat with Pepsi Lipton

Learn how to turn consumer-centric vision into action.

Future Trends of Market Research and Technology

Future Trends of Market Research and Technology

Hear from industry leaders on a variety of topics relevant to all things research: New Technologies, Sample quality, the continuing impact of Covid-19...

Therapeutic Listening in Market Research: Understanding How Advertising Really Lands
Advertising and Marketing Research

Therapeutic Listening in Market Research: Understanding How Advertising Really Lands

Traditional ad testing misses real audience experience. Discover longitudinal ad ethnography to uncover what truly resonates over time.

Ben Elliott

Ben Elliott

Director of Strategic Insights & Analytics at NewtonX

The Real-World Role of Focus Groups in Modern Marketing
Advertising and Marketing Research

The Real-World Role of Focus Groups in Modern Marketing

Why human dynamics still matter and how practitioners are evolving the method for an AI-accelerated era.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Finding the Needle: How Social Media Insights Are Evolving
Advertising and Marketing Research

Finding the Needle: How Social Media Insights Are Evolving

Stay ahead with AI-driven social media insights. Discover how Converseon, Wonderflow & Revuze help brands turn chatter into strategy.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

Starbucks, Hoping for Growth
Advertising and Marketing Research

Starbucks, Hoping for Growth

Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers