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How Pepsico, Kraft Heinz & Unilever Are Shaping the Future of Research

Learn how leading brands bring the consumer into every business decision.

by Greenbook

Editorial Team at Greenbook

The MR landscape is changing, and innovation is now crucial to survival. If your company is going to thrive in the wake of shrinking budgets and evolving customers, then your insights team needs to disrupt its current processes.

Join Nick Graham (VP of Insights & Analytics at PepsiCo), Kim Spaid (Head of Consumer Insights for Joint Ventures at The Kraft Heinz Company), Elliot Roazen (Growth Marketing at Unilever) and Katie Gross (Chief Customer Officer at Suzy) for a discussion on the most effective ways leading brands have changed their approach to consumer insights to make better business decisions.

Listen to the recording to learn:

How insights leaders at PepsiCo, Unilever & The Kraft Heinz Company bring the consumer into every business decision
Why you need to disrupt your current processes
How to change the way market research and consumer insights are managed within your organization

Speakers:

Nick Graham – Vice President, Insights & Analytics, PepsiCo Beverages North America

Kim Spaid – Head of Consumer Insights for Joint Ventures at The Kraft Heinz Company

Katie Gross – Chief Customer Officer at Suzy

Elliot Roazen – Growth Marketing at Unilever

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Greenbook

Editorial Team at Greenbook

22 articles

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.