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Building a Culture of Insights Sharing and Engagement: A Conversation with Regeneron’s Commercial Insights & Analytics

Understand the important role culture plays in becoming an insights-driven business.

by Greenbook

Editorial Team at Greenbook

Becoming an insights-driven business yields several benefits, such as business growth, enhanced decision-making, and new revenue streams. In fact, insight-driven firms are 2x as likely to report double-digit year-over-year growth.

But, successful insights-driven business strategies don’t just focus on process and technology – they also require an internal culture conducive to sharing and engagement. Adopting an insights-driven strategy requires a transformation of how organizations operate.

So how can you approach building an insights-driven culture?

View the recording to:

Learn how culture helps propel the power of technology in making insights actionable
Discover how to foster internal engagement to drive insights and knowledge sharing
Understand how to build an insights-driven culture

Speakers:

Derek Fetzer, Director of Customer Insights & Analytics, Regeneron

Jordan Slabaugh, Vice President, Marketing, Bloomfire

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Greenbook

Editorial Team at Greenbook

22 articles

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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.