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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
September 9, 2021
Building a Culture of Insights Sharing and Engagement: A Conversation with Regeneron’s Commercial Insights & Analytics
Understand the important role culture plays in becoming an insights-driven business.
Becoming an insights-driven business yields several benefits, such as business growth, enhanced decision-making, and new revenue streams. In fact, insight-driven firms are 2x as likely to report double-digit year-over-year growth.
But, successful insights-driven business strategies don’t just focus on process and technology – they also require an internal culture conducive to sharing and engagement. Adopting an insights-driven strategy requires a transformation of how organizations operate.
So how can you approach building an insights-driven culture?
- Learn how culture helps propel the power of technology in making insights actionable
- Discover how to foster internal engagement to drive insights and knowledge sharing
- Understand how to build an insights-driven culture
Speakers:
Derek Fetzer, Director of Customer Insights & Analytics, Regeneron
Jordan Slabaugh, Vice President, Marketing, Bloomfire
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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