Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)

by Market Research Institute International (MRII)

Editorial Team

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters 00:00 Introduction and Welcome 00:35 Meet J. Walker Smith 01:17 The Art of Storytelling with Data 04:32 Engaging Different Audiences 12:56 Crafting Memorable Headlines 16:35 Structuring Your Presentation 22:04 The Perfect One-Slide Presentation 26:02 Conclusion and Farewell Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

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