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Discussing the issue of data quality with professionals.
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Our host Lenny Murphy is joined by industry professionals working on the issue of data quality, now dubbed “the fraud squad”:
Join us while Lenny and “the fraud squad” as they discuss survey fraud and data quality, from the root cause of the issues to some potential solutions, and what the issues mean for brands as they help drive change.
Many thanks to this squad, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.
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