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August 30, 2021
Using Internet Data for deep human insights for Innovation, Segmentation, and Communication
Colgate-Palmolive and Quilt.AI discuss the secret to digital strategy success.
More data is generated today than ever before. However, this data is not interpreted with human empathy and psychological insight, leaving valuable findings on the table.
Join Quilt.Ai and Colgate-Palmolive to learn how big data analytics and qualitative insight can work together to develop cultural insights and drive your digital strategy.
Register today to:
- Learn a multi-method research process to drive innovation
- Find out how to embrace digital-first approaches to strategy
- Discover how to use the internet to derive qualitatively rich insights for innovation, segmentation, and communication
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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
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