NEW HIRE AT MESH EXPERIENCE TO SUPPORT RETAIL BANKING VERTCIAL

MESH Experience, the award-winning global data, insight and analytics company, today announced a significant new hire, to support the substantial growth coming from their new vertical study on Retail Banking.

Mark Thompson joins as an Experience Director, working with the team in London to increase their clients’ understanding of customer experiences. In particular, Mark will be focusing on their retail banking study, to identify key areas where banks and building societies can build relationships with their customers and contextualize the wider industry.

Mark has joined from Kantar Millward Brown, where he was part of a growing Media & Digital team, specializing in campaign effectiveness research, helping clients to understand and optimize their advertising activity.

Thompson said “I am very excited to have joined MESH Experience as I believe it’s crucial for brands to understand their total impact on people, across touchpoints and in the context of competitors, and to not just focus on their own paid for advertising.”

MESH Experience Founder and CEO, Fiona Blades, commented, “I’m delighted to be working with Mark.  His knowledge of helping brands navigate through the complexities of media fragmentation is impressive and I know our clients will benefit from this.”

MESH Experience’s unique approach aims to help clients see the world through the customers’ eyes. The company collects and analyses data in real time across the full spectrum of what people experience about a brand - all paid, owned, and earned touchpoints – allowing brands and campaigns to be set in their proper context.

About MESH Experience
MESH helps clients make quicker and smarter decisions about their marketing investment.  With offices in London, New York and Sao Paulo, MESH drives client success through their proprietary Experience Driven Marketing approach and award-winning Real-time Experience Tracking methodology.  More information on the company’s notable achievements, case studies, key leadership and history can be found at www.meshexperience.com.

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This content was originally published by MESH Experience . Visit their website at www.meshexperience.com.