PRS IN VIVO, a BVA Group Company, specializing in shopper and product experience consultancy, today announced the continued expansion of LAB, a consultative offering that draws on a suite of innovative qualitative services, designed to Leverage Authentic Behavior in consumers. LivingLAB and ListenLAB, the newest online digital modules, enhance brands’ abilities to plan for future success across the entire lifecycle of development, design, and marketing of consumer products.

“Digital consumer behaviors have become ever more apparent during the Coronavirus pandemic. Brands therefore need to understand consumer behavior today in order to prepare for action tomorrow. In this strategic step to build out our four LAB pillars, these online tools take consumer closeness to another level. They help clients to build in empathy and clarity to insights we observe in consumers’ personal environments, and in their online social activity. These new tools complement our in-person LAB techniques and amplify our clients’ ability to navigate as consumer behaviors change.” said Matt Michaud, Senior VP of Behavioral Qualitative.

Chief Innovation Officer, Emilie Boutes Eberly added, “These online LAB enhancements are perfect extensions of the in-person qualitative best practices and solutions PRS IN VIVO has pioneered throughout our history. They enable us to serve brands with a totally consultative approach to consumer closeness that allows clients to Immerse and Inspire, Build and Iterate, Guide and Refine, and be Always Ahead of authentic consumer behavior, even as the world is changing.”

LivingLAB immerses PRS IN VIVO consultants in consumer behavior, chronicling in-home product use and eCommerce shopping habits, as they happen. Through the analysis of consumer-generated videos and digital diaries, we can then identify both the underlying tensions and passion points across consumers’ physical and digital experiences with brands and products

ListenLAB identifies hot topics and emerging trends via real behavioral trend data. The data is further explored and brought to life through natural conversations in qualitative friendship sessions with early adopters. We explore emotional motivations and examine the durability of trends that may or may not influence choice, as consumers adapt to evolving life circumstances. This allows clients to be “always on”, in touch with consumers over longer periods of time, getting the essential behavioral context they need to steer their new product development and marketing strategies.

For more information about LAB Online and in-person solutions, and other behavioral insight innovations from PRS IN VIVO, please contact [email protected]

About PRS IN VIVO
PRS IN VIVO (a BVA Group Company) is a global shopper and product experience consultancy, expert in the application of behavioral science that helps companies to predict and influence consumer choice and drive brand growth.

We conduct consumer research across nearly 50 countries, utilizing best in class technology to draw on our 45 years of experience, our category and product expertise, and our behavioral framework, to help clients improve their brand and product marketing, and achieve better business outcomes.

We are dedicated to helping clients succeed through the passion & engagement of our teams, our commitment to partnership, and our trusted, proven, innovative & agile solutions.

This content was originally published by PRS IN VIVO USA . Visit their website at www.prs-invivo.com?utm_source=GreenBook&utm_medium=directory.

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