PRS IN VIVO

Serving the world's largest FMCGs, PRS IN VIVO is a global shopper and product experience research consultancy. Utilizing the largest FMCG norms database, for over 5 decades we have remained the innovators and the gold standard for packaging design grounded in behavioral science. Our experts help companies understand, predict and influence consumer choice and drive brand growth across 50+ countries, utilizing best in class AI technology and category expertise.

Our proprietary behavioral framework helps clients improve their business outcomes. Whether it’s enhanced eye tracking technology, the application of AI and machine learning to our extensive database, or embedding biometric feedback into our research process, we only embrace innovation that leads to greater efficiencies, deeper insights, and new discoveries.

Behavioral Science has been at the core of what we know drives consumer choices and shapes shopper experiences. By including a behavioral framework in the foundation of all our research our clients power their growth by building more successful products that win in the digital cart and on the shelf.