Retail Labs™ by PRS IN VIVO

Our Live Global Retail Labs™ guaranty actual purchasing behavior, in context, vs. stated intent, resulting in the most accurate market predictions.

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What is Retail Labs™

Pioneered by - and still unique to PRS IN VIVO - are our live Global Retail Labs™ where we recreate identical retail conditions (full aisles, identical shelving (store specific, when necessary), POSM, checkout, etc) to mimic the shopper experience for consumers. Using the most advanced mobile eye tr...

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