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PRS IN VIVO

For 5+ decades our proprietary "Behavior First" approach gives brands the greatest chance of being purchased. And repurchased.

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Retail Labs™

Pioneered by - and still unique to PRS IN VIVO - are our live Global Retail Labs™ where we recreate identical retail conditions (full aisles, identical shelving (store specific, when necessary), POSM, checkout, etc) to mimic the shopper experience for consumers. Using the most advanced mobile eye tr...

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