The Forethought Implicit Emotions Measure

Marketing managers have long tried to activate emotions in communications to stimulate consumption behaviours without knowing which implicit emotions to target in their category, and how.

Our world-first patented invention, Prophecy Feelings®, provides a platform for the non-conscious measurement of emotions. This ground-breaking method reveals the hierarchy of discrete emotions that motivate consumers to make purchase decisions, before they enter the conscious mind.

Prophecy Feelings measures the intensity of respondents’ emotional responses to stimuli via an online interactive game-style portal that metaphorically represents nine core consumption related emotions.

Forethought has proven, through a latency study, that participants responded in the implicit time window of <1 second. This gives us the confidence that cognitive processing is at a minimum when using Prophecy Feelings.

When used together with partner methodology Prophecy Thoughts®, the methods reveal the relative importance of emotion versus the rational to guide the overall design of marketing stimuli.

These methods place Marketers in a unique position to heighten the precision of their decision making, by accurately predicting the effects on acquisition and retention to solve organizational growth challenges.

Visit www.implicitfeelings.com to learn more.