[Webinar Recording] The Top Ten Trends In Marketing Research

The Marketing Research World is Changing. Projects are moving more quickly and are requiring more advanced technology and analytics. As global facilitators helping our clients apply multiple web-enabled marketing research technologies both in the U.S. and around the world, Civicom is exposed to a wide range of project types and we've learned firsthand about what marketing researchers and their clients say they both want and need. Come learn more about what the key trends are and how they will affect your future.

View the webinar recording today. We answer these questions:

• What new technologies are at work now, which are on the horizon, and how are they going to affect marketing research?
• What trends will be relatively easy to respond to, and which trends will be challenging to work with?
• What trends are going to capture the imagination of clients and turn into project opportunities moving forward?

We also share recent statistics from our own clients that point to the trends they see as most important and least important to them.

Civicom Marketing Research Services is a recognized industry leader in U.S. and global facilitation of marketing research projects using web-based online and mobile research tools, with translation, transcription, and analytics, serving over 250 client organizations worldwide. We've facilitated almost every project type imaginable globally. If you can think it, we can do it. Will live by our client motto: Your Project Success Is Our Number One Priority.

Speaker:

Rebecca West

Global Vice President, Marketing Research Services

Civicom

Rebecca West is the Global Vice President of Marketing Research Services for Civicom.  Rebecca established and leads the Civicom Marketing Research practice. She is a member of the Civicom Board of Directors and a company investor.

Rebecca is a Past President of the Mobile Marketing Research Association (MMRA), a global forum developed to set industry standards for how to effectively use mobile technology.  She is a frequent writer and speaker on qualitative, mobile and marketing research.

Rebecca holds a master’s degree in Media Studies from the New School for Social Research in New York, as well as a certificate in Managing Professional Service Firms from Harvard Business School.

Civicom is the global leader in facilitating telephone and web-enabled IDIs and focus groups worldwide. The company offers a robust online community platform with advanced analytic capabilities and several tools for mobile studies, including its ThoughtLight® mobile app for shopper insights, audio diaries and patient journeys. Transcription, recruiting, translation, and a network supplying moderators where needed round out the resources provided by Civicom Marketing Research Services.