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[Webinar Recording] Meet the Appfluencers: How Connected Data Can be Used to Identify the Next Big Thing

View the recording to learn what drives mobile app adoption in the US.

With the prevalence of smartphones, app usage is becoming increasingly important. Apps like Snapchat, Instagram, Uber, and Venmo have become household names. But how did they claim public attention and awareness so effectively?

In order to understand the most significant factors driving adoption of successful mobile apps in the US and to identify apps with the highest propensity to take off in 2018, YouGov used the wide range of connected data at its disposal to evaluate mobile app use and adoption.

In this presentation, Mark Jefford, Director of Data Applications at YouGov in the UK, will explore these findings and share the insights discovered along the way.

View the recording! You will learn:

• How passive data can be used to predict future trends
• What makes apps successful
• Who appfluencers are and how you can engage them


   Mark Jefford - Director of Data Applications

Mark Jefford is Director of Data Applications at YouGov in the UK. Data Applications provide clients with new and innovative data products and solutions, utilising the wealth of data YouGov collects. Mark joined YouGov in 2016, having been a client-side media researcher for more than 10 years, working for the likes of The Guardian, Shortlist Media and Factory Media.


This content was originally published by YouGov . Visit their website at

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About YouGov:
YouGov is a global provider of analysis and data generated by consumer panels in 43 markets.

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